← work05·Brand · Web·2026

From WhatsApp images to a premium web presence.

Jackson valeted my car and did an exceptional job. We struck a deal: I'd build him something that looked premium, worked hard, and didn't cost the earth. That's exactly what a good designer should be able to do.

scroll · case study

Client

Jackson's Mobile Valeting

Year

2026

Discipline

Brand · Web

Role

Brand identity · Web design · Copywriting

<1 week

Design + build

0 tap

To booking

0%

Mobile-first

Overview

Jackson had zero digital presence. No logo, no website, no way for customers to find him, trust him or book him easily. Word of mouth was his only channel, great for quality but limiting for growth. The goal: something premium enough to match his work, with booking as frictionless as possible.

Challenge

01

The brief

Build a digital presence that matches the quality of the service and turns visitors into bookings without friction.

What I did

  1. 01/ 05

    Brand identity from scratch, logo, palette, typography. The car illustration was designed to work across the website, uniform and vehicle signage.

  2. 02/ 05

    Conversion-first strategy, WhatsApp as the primary CTA across the entire site. One tap, instant conversation, instant booking.

  3. 03/ 05

    Full website design & build covering hero, service packages, why Jackson's, gallery, coverage area and closing CTA. Mobile-first.

  4. 04/ 05

    Copywriting, headlines, package descriptions and microcopy written to build trust and drive action.

  5. 05/ 05

    Delivered in under a week, designed and built part-time, using AI-assisted production tools to move fast without cutting corners.

Outcome

01

A brand he can grow with

Jackson now has a professional digital presence that matches the quality of his service, across his website, uniform and beyond. "Designed by Nolan." sits in the footer.

Gallery

Jackson's Valeting 1
Jackson's Valeting 2
Jackson's Valeting 3

Services delivered

Logo & Brand IdentityWebsite DesignCopywritingUX StrategyAI-Assisted Build

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